ultimate guide for shopify metaobjects

The Ultimate Guide to Using Shopify Metaobjects

Are you looking for a better way to store product information in your Shopify store? Use of Shopify Metaobjects is an innovative technology for eCommerce businesses that promises to revolutionize how merchants manage their stores and optimize customer experiences. With the power of the Shopify Metaobjects guide, merchants can easily create customizable objects that can be used to customize their store's data and improve their customers' experience. In this blog post, we'll look closely at Shopify Metaobjects guide and explore How to use Shopify Metaobjects to improve your customers' experiences.

Additional post-related data may vary for each post beyond just the product itself. For example, you may desire a different title for a section or a distinct colour scheme. All these diverse data elements can be consolidated into a Metaobject for efficient organization.

What is Shopify Metaobjects?

Shopify Metaobjects work as data containers that merchants can generate to store and manage more data structures than the standard fields provided by Shopify. These Metaobjects improve the capabilities of Metafields by enabling merchants to group multiple Metafields together within a single container or "object." This allows merchants to organize and categorize their data more efficiently and structured.

Shopify metaobjects provide flexibility in terms of customization, as merchants can define their fields and attributes within each Metaobject to suit their specific business needs. In contrast to meta fields, which represent individual key-value pairs of data, meta objects can organize multiple meta fields collectively under a shared entity.

Users have the freedom to set up the structure of Metaobjects based on their specific requirements, establishing a hierarchical structure for related data. This hierarchical structure allows for more straightforward navigation and management of data, making it simpler for merchants to locate and update information. Defining custom fields and attributes within each Metaobject helps merchants modify their data organization to align with their unique business processes and workflows.

Significance of Shopify Metaobject

Metaobjects in Shopify refer to metadata associated with different elements of an online store, such as products, collections, pages, and written posts. This metadata includes information not directly visible on the storefront but is critical in how search engines interpret and display the content. Metaobjects are instrumental in improving a store's search engine optimization (SEO) and impacting how products and pages appear in search engine results.

Metadata in E-commerce:
  • Refers to information about products, collections, orders, and customers.
  • Stored in metaobjects on platforms like Shopify.
  • Essential for SEO, analytics, and customization.
Customization and Extensibility:
  • Metaobjects are part of an extensibility framework for e-commerce platforms.
  • Allows developers to add custom metadata to different entities.
  • Improves flexibility and customization options.
APIs and Integrations:
  • Metaobjects are associated with APIs (Application Programming Interfaces).
  • Enables developers to interact with and manipulate metadata.
  • It helps integrate platforms with external systems or build custom applications.
Theme Development in Shopify:
  • Metaobjects are used to store extra information in the context of theme development.
  • This information relates to the presentation or behaviour of elements in a theme.
  • Includes custom settings or configurations affecting the theme's appearance or behaviour.

How to Configuring Metaobjects in the Shopify?

Configuring metaobjects in Shopify involves accessing the store's backend and providing relevant information for each element.

Here's a step-by-step guide on configuring metaobjects.

  • 1. Go to Shopify admin > Settings > Custom data.
  • 2. In Metaobjects, click "Add definition" and name it "Product Highlights."
  • 3. Add fields
      1. "Image" (type: File, access: Storefront)
        Another "Image" (exclude videos)
        "Heading" (type: Single line text, use as display name)
        "Caption" (type: Single line text)
        "Description" (type: Multi-line text)
  • 4. Save your new metaobject.
  • 5. Start creating entries for Product Highlights.

How to Delete MetaObject?

Deleting a Shopify metaobject is simple, but it can't be Undo. When a metaobject is deleted, all entries for that Metaobject will also be permanently removed from the store.

1. Navigate to Settings > Custom data in your Shopify admin.

2. Access the Metaobjects section and select the specific Metaobject you wish to remove.

3. Click on the Delete option. A confirmation dialogue will appear to verify your intention to delete the definition.

4. Confirm the deletion by clicking the Delete button to eliminate the definition.

Best practices for using Shopify metaobjects?

This section covers creating and running Metaobject in your Spotify store with a detailed guide. Learn step by step guide to using Metaobject in your Shopify store.

Create Entries in Shopify Metaobject

After creating a successful metaobject, it is time to add entries. Creating entries takes only a few steps. Follow these steps to add entries in the Metaobject.

  • Go to your Shopify admin and click on "Content."

  • Choose "Add entry" and select the "Product Highlights" metaobject definition.
  • Complete the entry fields, select an image, and add a title and description.
  • The status defaults to "Active,"

(change it to "Draft" if you're not ready to use the entries.)

Repeat the process to create more entries based on the product highlights metaobject definition.

Create Metafield Definition

After saving your metaobject definition and entries, create a meta field definition referencing the Metaobject.

  • Go to your Shopify admin and access Settings > Custom data.
  • In the Metafields section, click on "Products."
  • Add a definition with a unique name and description, selecting "Metaobject" as the content type.
  • In the Reference section, choose the "Product Highlights" metaobject definition.
  • Define whether this definition displays one entry or a list of entries; for this example, choose "List of entries."
  • In the Access section, select "Storefronts."
  • Save the definition.
Connect Products to Entries in Shopify

After creating entries in Metaobject, the question that comes to mind is: How do I connect the entries to the products?

Here is a simplified process for connecting products with Metaobject entries.

  • Open the Shopify admin panel and go to "Products."
  • Select a product to display product highlights.
  • Scroll down to "Metafields" and click the entry field next to your "Product Highlights" metafield.
  • Click "Select entries" and choose two product highlights entries for this product.

Repeat for the other second product.

Next, publish your metaobjects on your online store.

Having connected your entries to products, use the theme editor to select blocks and sections where your metaobject entries will be linked to your online store.

How to export Shopify Metaobject Entries to Excel/CSV?

If you want to export bulk metaobject entries from Shopify to an Excel/CSV file, Use the Matrixify app to export bulk entries of your store. This tool lets you easily export many metaobject entries from your Shopify store into an Excel/CSV file.

1. Open the Matrixify app in your Shopify store.

2. Click "New Export."

3. Configure format (Excel/CSV) and select Metaobjects.

4. Start exporting, monitor progress, and download the file.

5. Open the downloaded file to access Shopify Metaobject Entries.

Matrixify is a user-friendly app that simplifies the process of exporting metaobject entries from your Shopify store to an Excel/CSV file. By following a few simple steps, you can easily export and access your Shopify Metaobject Entries in a convenient and organized format.

6 Benefits of Shopify Metaobject

After the metafield, metaobjects are more critical for covering the market. Using metaobjects allows businesses to manage and organize their data effectively. Here are some essential benefits of Shopify Metaobject that companies should consider.

1. Product Management:

Shopify store optimization using Metaobjects, providing better organization and searchability. This metadata can include tags, categories, and other attributes that help manage a large inventory. Having a well-organized and easily searchable list is critical for reliable product management.

2. Efficiency and Consistency:

Metaobjects allow you to avoid entering repetitive information into different metafields for each product or item in your Shopify store. Creating reusable metaobjects with predefined fields ensures consistency across all instances, reducing the risk of errors that may arise from manual data entry.

3. Centralized Updates:

One of the significant advantages of Metaobjects is the ability to make updates in a centralized location. When changes need to be made, you can edit the information within the metaobject, and those changes will automatically reflect across all instances where the metaobject is used.

4. Site-Wide Changes:

Metaobjects empower you to make site-wide changes quickly and effortlessly. If you decide to modify the structure or content within a metaobject, these changes will propagate throughout your entire store where the metaobject is implemented. This capability is particularly valuable for maintaining a consistent look and feel across different sections of your website.

5. No Custom Code Required:

Metaobjects eliminate the need for custom code to group content together. This accessibility is crucial for non-technical store owners and designers who may not be proficient in coding with Liquid.The user-friendly interface provided by Shopify's admin panel allows for creating and managing metaobjects without writing custom code.

6. Increased Customization:

Metaobjects provide a more advanced level of customization by allowing the creation of complex groups of data. This flexibility enables you to structure and present information on your website in ways that may not be achievable with standard fields. This increased customization opens up new creative possibilities for presenting unique and diverse content across your Shopify store.

Shopify can create a unique and tailored shopping experience for each customer. This personalization experience increases customer satisfaction and boosts sales and customer loyalty.

How to use MetaObject in your store?

Here are some essential points and ideas from developers of the Elightwalk team for using metaobject in your Shopify store.

  • Add details about vendors, designers, or collaborators.
  • Develop tailored size charts for different product types.
  • Define product bundles with components, quantities, and discounts.
  • Implement cart upsells to encourage additional purchases.
  • Showcase customer testimonials for added credibility.
  • Highlight key product features, materials, or ingredients using metaobjects.
  • Design collection banners for each product category.
  • Feature influencer-created content to enhance engagement.
  • Customise product information based on the collection theme.
  • Display blog author bios to personalise content.
  • Create a shoppable gallery for curated collections or featured products.

These examples help you to modify your Shopify store look. Upgrade your Shopify store with the new technology and get more benefits in your business. Hire our experienced Shopify developers to create or upgrade your Shopify store.


As online competition grows, using metaobjects becomes vital for staying ahead in e-commerce. Investing time and effort into configuring Shopify Metaobjects is worthwhile in online business, where first impressions always matter. It boosts a store's search engine rankings and contributes to building a brand that resonates with customers and stands out in a crowded digital marketplace.

Installing and setting up your Shopify store becomes more complicated as the latest features and tools are implemented. If you are struggling in the Shopify store, relax because Elightwalk is ready to assist you with top-notch support. If you are seeking e-commerce store development for your business store or want to add new technology to your Shopify store, Elightwalk can guide you. Hire Shopify developer for your project anytime, Our experienced development team will help you achieve your goals towards success!

FAQs about MetaObject

What are Shopify metaobjects?

What can I do with Shopify metaobjects?

What types of information can I store using Shopify metaobjects?

How can I access the Metaobject in Shopify Liquid?

What is a metaobject template?

What does a metaobject template mean in Shopify?

Jayram Prajapati
Full Stack Developer

Jayram Prajapati brings expertise and innovation to every project he takes on. His collaborative communication style, coupled with a receptiveness to new ideas, consistently leads to successful project outcomes.

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